Mercedes-Benz teams up with TikTok owner ByteDance on AI technology for in-car systems

Mercedes-Benz has struck a partnership with the cloud unit of ByteDance, which owns popular short video apps TikTok and Douyin, for “cooperation and exploration” of large language models (LLMs), generative artificial intelligence (GenAI) and big data.


The deal would include the application of ByteDance’s LLMs, the technology that powers GenAI applications like ChatGPT, to Mercedes-Benz’ in-car systems in China, according to statements issued Tuesday by both the German firm and ByteDance’s cloud unit Volcano Engine.


The two companies said they will work to “make future virtual assistants [of the vehicle] smarter and more knowledgeable with the help of LLM’s capabilities of intent understanding and logical reasoning”. The partnership also aims to “improve the response time of the voice system” and “expand the user cases in voice [interaction], navigation and entertainment”, the statements said.



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