Oppo and OnePlus announce new strategic partnership


OnePlus held an event on Saturday to celebrate its ninth year of existence and there were several notable announcements about the brand’s future plans. OnePlus and Oppo announced a new strategic partnership for the coming years which will see Oppo invest CNY 10 billion ($1.43 billion) in OnePlus over the next three years.


image.png


The new “dual-brand” strategy will see OnePlus as the pioneer brand for flagship smartphones. At the same time, OnePlus products will have a zero net profit margin to help maintain the best features and quality at their respective price point.


OnePlus phones and products will be sold exclusively online in China going back to its roots while customers will be able to get repairs at Oppo’s service centers around the country.


Oppo’s online store in China already has the latest OnePlus phones and accessories listed for sale. The last bit of news is that the OnePlus community app has now been re-launched in China to help OnePlus fans discuss, share and talk about all things OnePlus.


Read Also
CURRENC to develop 500MW Hyperscale AI Data Center in Johor; to be funded by US$ 100 million new fund with partner ARC Group
Alibaba’s Tsai Warns of ‘Bubble’ in AI Data Center Buildout
AI Boom Turns Asian Data Centers Into Magnets for Loan Deals

Research